It was a curious event, four organisations pitching, Dragons Den style, for a £1,000 cash prize, but the main point of Match Made In Heaven? was to put a host of artistic projects in front of a business audience which was looking for sponsorship opportunities.
As we’re starting to focus very hard on bringing the world version of Of All The People In All The World to the UK it seemed worth a punt. We won the Grand, got a proper Local Paper cartoon size stunt cheque and a few leads to follow for money (£45K), space (3,000 sqm) and rice (120 tonnes).
Lynn Gardner phoned to ask what was going on and ended up writing a nice piece about the event in her Guardian Blog.