The publishers Bloomsbury have a series of tabs at the top of their website to steer visitors towards the category of book they are searching for: Fiction, Non-fiction, Academic, Children’s and Harry Potter. What an unbelievable cash cow that young wizard must be for everyone involved!
We’ve just received the first royalty cheque from our very own cash gerbil Devising Theatre With Stan’s Cafe. It may not have been a big cheque, but it was a good feeling to know the book is out there being bought and (hopefully) read.
Given that we are currently being undercut by our own publishers and assuming that for such books sales tail off rather than snowball, we have perhaps had the best of things financially; nevertheless we will continue to reap practical benefits as those eager students who regularly email us asking ‘how do you get your ideas?’ or ‘how do you devise your shows?’ can now be pointed to the book rather than having to be written more bespoke answers and pointed towards our magical
Harry Potter Helpful Things tab.